Click on this tortoise

And save a life? That’s the tag line on this viral video. Is it really that simple?

On Friday, the British singer Billy Bragg shared a video on his Facebook page with a message explaining one of Alan Rickman’s last projects before his untimely death on January 14. The actor helped some students make this short video to raise money for Save the Children and Refugee Council. According to Bragg, “The more people see the clip, the more money is raised [from advertisers]. All you have to do is watch it and pass it on.”

I’m not sure I understand the economics of YouTube, but if this is really the case, we could all start uploading videos like this one and channelling the funds to people who need it most.